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Beauty Industry

The New Face of CoverGirl

This music star has an upcoming campaign.

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By: Jamie Matusow

Editor-in-Chief

Katy Perry is the new face of CoverGirl. Her first cosmetics campaign will debut in the spring of 2014. The music star also has a new album releasing on October 22nd.

Known for being innovative and irreverent in her style choices, #COVERGIRLKaty has rocked looks that have ranged from retro pinup to anime space princess to queen of the jungle. For the CoverGirl capaign, she’ll be showing off a breadth of bold new beauty looks with products developed by the brand’s Global Creative Director Pat McGrath.

Esi Eggleston Bracey, VP and general manager, CoverGirl Cosmetics, commented:

“Katy is an amazingly talented singer, songwriter, and performer who has always kept an open heart and been an ‘open book’ in communicating and connecting with her fans. Never afraid to express emotion, strength, vulnerability or independence, Katy is the embodiment of a true CoverGirl – someone we root for, identify with, and get inspiration from. We have been admirers of her music and her style for a long time, and are looking forward to a beautiful journey together.”

The long list of famous CoverGirl’s has included Christie Brinkley, Cheryl Tiegs, Rachel Hunter, Tyra Banks, Niki Taylor and Molly Sims. The current roster of includes such pop culture icons as Sofia Vergara, Queen Latifah, P!nk, and Ellen DeGeneres,

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